Should I buy it?

I can’t tell you how often I’ve found myself standing at the jewelry counter with a client while she tries something on, and she asks me, “Should I buy it?”  Beyond the issues of affordability and if it’s flattering, the answer is easy.

First of all, do you absolutely love it?  If not, take it off and step away from the case.  I don’t care if your best friend has one just like it, or you saw Jennifer Aniston looking amazing in the same thing.  I care about you and your true feelings.

Next, it’s all about cost-per-wear.  Basically, the more you spend on something, the more you should wear it to make it cost-effective.  For example, if you wear your watch every day, then it’s wise to invest more money in it.  The cost of the item will go down each time you wear it.  But if you are thinking about spending a lot of money on a pair of special occasion earrings that you may only wear once or twice a year, then think very long and hard before making that purchase.  It may not be a wise investment.

Here’s an added tip: many stores have a deal that if you buy something over a certain dollar amount on their credit card, then they will spread out your payments, interest-free, over a six month period.  This has worked out great for me at both Nordstrom and Neiman Marcus.  Just an idea. 😉

Happy shopping!

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