Todd Reed is quite a legend in the jewelry industry (and not just because of his wavy locks) — but rather for creating a line showcasing raw diamonds long before they were in the limelight. Little did he know the trajectory for his career would begin when he was only 10 years old and was mesmerized seeing a silversmith at work. Throughout his formative years, he was involved in creative endeavors such as leather work, sculpting and even graduating from the culinary academy. Creativity is clearly in his DNA.
Launching his jewelry business in 1992, Todd was on his way to making “Raw Elegance” one of the most popular and sought-after independent jewelry lines. I was thrilled to get an up-close look at some of his work at the Couture show
. The first necklace I was drawn to was this one, which looks like river stones. They are all hinged together, so it lays beautifully around the neck. It’s easy to see nature as one of his inspirations. (Yes..all those stones are diamonds!)
Todd is known for his mixed metals and has created a long-lasting patina which keeps the metal blackened. This fabulous cuff is part of his Marquis collection. I wish I could have kept it on and gone home with it!
Here are earrings and a ring from the same Marquis collection.
Based in Boulder, Colorado, there are 20 jewelers now working at the studio! He’s got quite the team, and each item is carefully produced, from the initial design to delivering the finished product to the customer. Todd lays out each stone for each piece. With the amount of diamonds in his work, I can only imagine how much time he spends at his bench creating the ideal combinations. I tried on these two bracelets while at the show. The three-strand one is made of octahedron diamonds
, which is a natural pyramid state of raw diamonds.
This statement ring is from his pillbox collection. Wow!
There is a lovely range in Todd’s designs. Earrings such as these are perfect for everyday use, and they’d look equally beautiful for a special night out.
And couldn’t you see this necklace looking fab with jeans and a leather jacket one day, and then with a red cocktail dress the next?
I particularly enjoy Todd Reed’s Instagram feed
, and I stopped dead in my scroll when I saw this one-of-a-kind diamond ring recently. Yes, please!
Though Todd’s main base is in Colorado, he’s also opened a sublime studio and store on Abbot Kinney in Venice, CA
. It’s most definitely worth the stop if you’re in southern California. And don’t worry if you don’t live near either location. His line is sold at many luxury retailers
around the country.