Sisters Pratima and Prerna Sethi have jewelry in their blood. With a father in the jewelry business, backgrounds in fashion, and both with a love of all things beautiful, it was natural that they founded their jewelry company, Sethi Couture, in 2009.
I’ve been a fan of this line for quite a while, yet I’d never met them in person, even though they are based here in the SF Bay Area! It took being all the way in Vegas at the Couture show for our first meeting. About a year ago I helped a client select a new wedding set. We came up with this stack of Sethi Couture rings. The unique color combination, the versatility of wearing one, two or all three rings at once, and the blackened metals really sung to my client’s heart.
In fact, I think their diamond stacking rings are genius. They come in such a range of beautiful colors, and they can add so much when combined with other rings. They were created for “women to easily wear and stack …for effortless elegance.” I’ve got a brown diamond one on my jewelry wish list…
Here’s a ring from their enchanted garden collection — perfect on its own, or stacked with one of their diamond bands. It’s made of 18K white gold with black rhodium, white diamonds and burnt orange diamond accents.
While their line is only a few years old, it’s gaining a huge celebrity following, from Halle Berry to Reese Witherspoon. Here’s Jennifer Lawrence rocking a pair of their stunning earrings!
I think these white rose cut diamond inverted drop earrings are a beautiful design, with green diamonds set in 18K white gold. They were inspired by the rich colors of peacock feathers. As Prerna described to me, “Ours is a contemporary line with an old world aesthetic.” I think that’s the perfect description.
Each sister has different perspectives to contribute to the designs. Prerna loves the architectural details, while Pratima adores feminine, lacy designs. Prerna said that she enjoys “buliding the architecture around these amazing natural stones.” Case in point is this modern chandelier earring, with an exquisite ombre effect, created from cognac, champagne and orange diamonds.
If you’d like to see them and their line in person, then head to Gallery Of Jewels in Union Square on Saturday, July 13. They have a personal appearance from 11-7 during their Endless Love event. You might just find the perfect piece to add some color to your jewelry box!