I became a BIG fan of TAP by Todd Powell after seeing his line at the Union Square location of Gallery of Jewels in San Francisco. My clients were equally adoring, and quite a few of them now proudly have his pieces in their own jewelry box. What really set this line apart for me was how the diamonds are often set upside down. Such a chic way to deconstruct the typical piece of diamond jewelry.
You are really the master of setting diamonds “upside down.” How did this become part of your intrinsic style? It’s so cool!
I first started setting smaller single cut diamonds upside down into pieces for a wanted “twinkling” diamond effect in pieces in which I wanted a “night sky” motif or look. As a gemologist, I understood that the pavillion would function as a deep or high-angled rose cut, and the table would then became the “bottom” of the stone in which the light would internally reflect off of in more of a broad flash or winking effect, instead of the usual bling look. The cool factor, as you say, was achieved simply by doing the unexpected, but it was a fully conscious understood decision on my part.
Here’s an out-of-this-world pair of earrings I admired at the Couture show. They feature 8.31 carats of diamonds, ranging from white to grey to subtly colored. It’s a mix of inverted and pin-set stones on a sheet of white gold, backed in yellow gold.
I had a strictly technical goldsmith & stone setting training, and I followed that up with a full graduate gemologist education. Debra is the studio artist and was educated in art history & jewelry studio practices. She spent 7 years in Germany working and maintaining a studio and participating in the gallery scene. The difference and combination of our backgrounds and exposure was especially complimentary in developing our studio practice today. I do most of the initial designing of our current line and Debra fine-tunes our final decisions and does all of our custom wax modeling in studio. She also handles our studio’s internal pubic relations. Our small TAP team and myself do all the fabricating and I final finish each piece. We also both compliment each other in creating a positive working studio environment, which is very enriching for us.
I have to share this necklace I was ogling out at the Couture show, made of yellow diamond “slabs” in a mosaic pattern with marquis diamonds in the “cracks.” Can you believe this one-of-a-kind piece?
This wide 18K cuff is brand new and something a little different for us. It is 25mm wide at the top and tapers to 2mm wide. It has a hinge and spring mechanism that opens and closes to wear. The diamonds (3.35cts TW) are bead set into darkened palladium. I like the structure and tension within the design and the bold look of the piece. This is a fresh piece made for the upcoming Couture show.
This line is also a strong force in the world of alternative bridal rings. I tried on this prong set pear-shaped ring, and I could easily envision a bride wearing it. OR…I’d wear it as a right hand ring; you know I’m a big believer in women buying themselves jewelry!
8 thoughts on “TAP by Todd Pownell”
Well, there are quite a few pieces I love!! The best is the dish of bling ring at the end. Fun article, Amy!!
I knew you’d like this line, mom!!
Sigh! I’ve loved his work for years. Thank you for this interview. I think a piece by the TAP team should be my next large purchase! The work just gets better and better it seems. Those earrings . . .
I highly encourage you adding one of these pieces to your jewelry box, Elise! 🙂
I’m usually not a diamond lover (weird, I know!), but these pieces are spectacular!
I completely agree, Marj — spectacular!
I’m keeping track of him! The last ring is lust-worthy.
I’ve seen his work at Twist, and glad to know about SF Union Sq. I didn’t know about Debra. Thanks!
So glad that you enjoyed reading about the line, Sugar!