I really like how Dana Bronfman describes her line on her website, “… (it) is for the woman who delights in adorning herself in the precious ore of the earth but whose feet are planted firmly in the city.” This creates a great visual, doesn’t it? I had the pleasure of meeting Dana and trying on her jewelry at the JCK show in Las Vegas.
Her description is right on target, as I saw the architecture in the first necklace I picked up, which is inspired by the Brooklyn Bridge.
Dana is over 1.5 years into her business. Though she lives in New York (she moved there for further jewelry studies after attending The Revere Academy), she and I bonded over both being Bay Area natives. Every piece in her collection is made by hand in New York City. She’s passionate about being ethical in her work, using reclaimed metals and ethically-sourced stones. In addition, she donates part of her sales to non-profit organizations which align with her values. Gotta love all that!
As I explored the goodies in her case, I noticed how many of her pieces had an element of movement to them. Take, for example her flip rings.
They are fun to flip around while wearing them.
Another key element in her designs is her use of negative space. Her Oculus collection, which basically translates to any round shape that lets light shine through, is pretty darn cool. Here’s a couple of her “Holly” pendants, which can be worn horizontally or vertically.
These two rings, in gold and silver, feature double rows of diamonds. Nice, right?
Her newest collection is inspired by clock gears melting…very Dali-esque; she always feels as if she’s running out of time. Here’s a necklace and a brooch in this group.
Dana’s “Climbing Persistence” earrings can be worn on their own, or with a pendulum extender. Which way would you choose to wear them?
The day I visited Dana at the show, she was wearing her “Flying Lilly” necklace — beautiful combination of shapes and metal colors, highlighted with diamonds.
Dana’s “Still Lilly” rings felt very easy on the hand, and gave a real punch in appearance.