I arrived at the Couture jewelry show a couple days before it started, as I wanted some time to relax in Vegas. (OK…actually time to shop, who am I trying to kid?!) While lounging by the pool one morning, I saw a very stylish woman in an aqua bikini gracefully walking into the pool. The next night, at Couture’s poolside opening party (Taio Cruz!), I found myself sitting next to that same glamorous woman. Coincidence? I think not. I’m confident that we were supposed to meet.
Come to find out that she is Efva Attling, an amazing jeweler from Stockholm, Sweden.
We sat for quite some time in her salon, as she told me a bit about her life and how she came to be the woman and designer she is today. Her history includes being an uber-famous model (she was even on the cover of Elle at age 50!), headlining a gold-record band back in the 80’s, and hosting a talk show, just to touch the tip of the iceberg. Regardless of her fame, she is extremely open and down to earth. She exudes a positive energy that just draws you to her. I think this energy translates to the jewelry she designs.
Known for her silver work, her tag line is “beauty with a thought,” as she desires to connect with people with “short songs,” as she calls them. While she can’t put an entire song’s lyrics on her pieces, she instead carefully selects words to get to the heart of the matter and connect with wearer. I love the words embedded in this necklace, don’t you?! It’s a rod of rock crystal with silver.
Here’s a very clever necklace, that has a heart tucked inside. When she gave one as a gift to Angelina Jolie, she had the names of her children inscribed on the heart. Precious.
And this unique cuff bracelet has a fingerprint on it — do you see it? Believe it or not, it’s the fingerprint of her mother, which she captured before she passed away. Truly, all her jewelry has a heart.
Her fine jewelry is also quite amazing. Here she is wearing one of her signature necklaces. All I can say is, “Wow!”
While we were talking, she told me the story of a very good friend of hers. She had tried for years to have a child, and was finally blessed with a son. This precious gift was then taken from her in the tsunami in 2004. In her grief for her friend’s loss, she designed a special angel necklace. This “Angels” necklace, in cooperation with the Red Cross, has now raised over a million dollars for the tsunami victims. I think this story clearly demonstrates the type of woman Efva is.
For those of you stateside who can’t quite swing jewelry shopping in Sweden, don’t despair! In addition to her online shop, she also recently opened a boutique in the fabulous meatpacking district in New York City. Personally, I can’t wait to check it out on my next trip to the Big Apple!
