Dezso by Sara Beltran

If you know me or have been following me for a while, then you’re aware that the ocean and jewelry are two of my favorite things in life. When you combine the two, I’m in heaven, which is exactly how I feel about Dezso by Sara Beltran. The first time I saw images of her pieces a few years ago, I tracked down where they were sold, because I had to see them in person! While on vacation down in Santa Barbara I made a side trip to a boutique in a nearby town who carried her line. They did have two of her rings (which unfortunately didn’t fit me), but I was on the quest for her colorful Mexican bracelets, which is what she first became known for.

dezso by sara beltran bracelets
The way she combines the woven bracelets with the carved shell amulets, inlaid with polki diamonds, is luxe and beachy at the same time. What more could I want? Though I didn’t make a purchase that day, I knew that one day I’d have to own something by her. I was thrilled to see she was on the roster for Couture this year. Meeting her, and her production woman, Regina, was awesome. They are both so down to earth, and I could have chatted with them all day.

 

Regina, Sara, and Amy
Regina, Sara, and Amy

Though Sara began her career as a stylist, she made the full-time switch to jewelry designing in 2009. While she was studying fashion merchandising, she started making necklaces. One of the first times she was noticed for her jewelry was when photographer Bruce Weber spotted her wearing one of her own designs and wanted it. Nice!

Her line is inspired by the ocean, and her travels around the globe to different beaches surely provide her with endless ideas. She prefers to use natural materials, from fossils to shark teeth. This one-of-a-kind necklace is made from a boar tusk with polki diamonds. Notice the shark fin detail carved into the gold. This is a motif seen in many pieces in her collection.

dezso by sara beltran necklace
I’ve never seen coral and diamonds used in such an imaginative way in a ring, have you?

dezso by sara beltran ring
This necklace, with it’s deep purple hue, even has a surprise on the back, with Sara’s signature and another diamond.

dezso by sara beltran necklace
back of necklace
This is the “tiara” necklace, with gold shark teeth and diamonds. It’s definitely fit for a royal mermaid!

dezso by sara beltran necklace
She was showing a lovely collection of charms, which I think is a great way to start adding some Dezso (the Latin word for desire) to your life.

charms by dezso by sara beltran
She also has numerous cuffs, with organic forms on either end — perfect in a stack or on their own.

dezso by sara beltran bracelets
Art Deco is also an influence in this line, as seen in these pearl drop earrings. She has her signature shark fin motif in enamel combined with Tahitian pearls. It takes true creativity to blend Art Deco with the ocean, and she nails it.

dezso by sara beltran diamond and pearl drop earrings
This “Jali Collar” necklace displays the same idea, in her signature rose gold, black enamel and diamonds.

dezso by sara beltran jali collar
Sara has an studio in the CFDA building in NYC, though she is primarily based in Jaipur, India, where production takes place. Her passion and creativity go beyond jewelry. In speaking with her, I learned she recently styled an entire hotel in Saint-Tropez from furniture to curating the menu. Amazing!

If you’d like a glimpse into her exotic life, you may enjoy following her on Instagram. I love her artistic photographs and catching a peek into what inspires her. And of course…seeing the jewlery.

 

One of her Instagram shots
One of her Instagram shots

Dezso by Sara Beltran is sold in various stores around the globe. (Click here for a list of stockists.) If you’re in the San Francisco Bay Area, I know that Angela in Menlo Park also just started carrying some of her work. I’ll definitely be stopping by to see what they have!

Wearing a Ring on Your Wedding Finger if You’re Not Married

When I put out a call for topics in May, I received a great question from Marjory:

OK, Amy… Here’s a question. What does a girl wear on her wedding band finger when she’s past the stage of wanting to get married again. Is it just a matter of individual taste or personal style? I love rings, but that finger feels naked! Should it be a statement ring, stacked or multiple small rings, any particular stones (like my birthstone)??? I’d love your opinion.

First of all, thank you for your response, Marjory. This question resonates with me for so many reasons, and I’ve given it a lot of thought the past few weeks. What I think it boils down to is the “rules” our society has created. If you’re a married woman, then you’re supposed to wear a ring on that finger. If you’re single, then you don’t. Of course, this seems to only apply to women (shocker), as even my own father did not wear a wedding ring during his 50+ years of marriage, and that was acceptable by society’s standards. I can’t name one woman I know who’s married who doesn’t wear a ring. Curious.

And of course, there’s the flip side of the coin. I am single, yet I’d like to marry one day, and I’ve kept that finger bare as a baby’s butt for my entire adult life. I certainly wouldn’t want to scare off a potential suitor in the supermarket if I had a big ring on, right?

No…not right.

So here comes my conclusion. Married or not, I think you should be able to wear ANY ring on any finger you want — statement ring, your birthstone, whatever. Just in the past 6 months, I’ve started wearing rings on my wedding finger. (And yes, if felt a bit awkward at first.) Granted, this was mostly due to the fact that a weight gain (I love peri-menopause, by the way) has changed how some of my rings fit. I decided I didn’t want those rings to go into hiding, so on to my left hand they have gone. Be done with the ring rules, my friends!

I even went a step further this week. My ultra-conservitive father, who I certainly loved dearly, had some very peculiar notions about what a proper lady should do. This list included NO pierced ears and NO colored nail polish. In his mind, these things meant you were a very loose woman. I know he developed these notions during a rough upbringing in Flint, Michigan, and I know he only wanted the very best for me, but I must say that these rules do NOT apply to me…or anyone, for that matter.

So, I did it. I went for a manicure and got COLORED nail polish on my fingers yesterday while wearing a fabulous Arik Kastan moonstone ring, which brings me much joy, on my wedding finger. Bottom line, is follow your bliss and do what makes you happy.

 

I'm a rebel at age 46!!
I’m a rebel at age 46!!

Marjory, I hope this answers your question. xoxo

My Life In Jewelry

Last week three of my fabulous blogger friends wrote fun articles entitled, “My Life in Hairstyles.” (The Flying Chalupa, Midlife Mixtape and Smacksy) Not only did I love seeing their life unfold right on the screen, but it got me to thinking about my own life and how jewelry has always been such a big part of it. So for your entertainment, here’s my life in jewelry…and clearly you get to see my hairstyles as well, the good and the not-so-good.

As I started my tour through all my (zillion) photo albums, I was so surprised to see that I was already wearing a slim bracelet on my right hand at only one year old. I have no recollection of this bracelet, and how I wish I knew the story behind it and where it is now. I have a feeling it must have started my subconscious love of the bling.

 

1970
1970

The allure of all things sparkly led me to do something very naughty when I was around 5 years old. I had quite a few pieces of nice jewelry gifted to me from family. I distinctly recall a necklace with an emerald-cut ruby pendant surrounded by little diamonds, and another one with an amethyst pendant. I needed to know what it felt like to hold all these gems in my hand, so I meticulously picked out each gem from their settings, one by one. I knew I had done something very bad, so I hid them in a clam shell I had picked up on the beach, hoping my parents didn’t find out.

clam shell
I carried this clam everywhere with me, sneaking peeks inside to see my treasures glitter. Then tragedy struck. As I was using the bathroom one afternoon, with the clamshell carefully placed on the top of the toilet, it fell…right…into…the toilet. I was too mortified to ask for help, and you guessed it — I flushed. Good bye to all my jewels and any hope of having any jewelry for a few years. It was a very painful lesson to learn in so many ways, let me tell you.

The best way I could get my hands on jewelry was on Halloween, when I loved to dress up as a gypsy.  I wore my mom’s necklaces draped over me, and my fingers bedecked in many rings. I love how in this photo, the bracelets are stacked over my quilted parka. In addition, I got to wear lipstick!! And who needs trick-or-treat candy when you have beautiful, dangling earrings on?! I felt so glamorous.

 

My little brother and I, circa 1975
My little brother and I, circa 1975

For picture day in fourth grade, not only did I wear an outfit that I made myself (my mom taught me to sew starting in third grade), but I wore my favorite necklace — little cherries that looked almost like stained glass. I proudly wore this necklace for years, and it always felt very special.

 

Fourth grade photo
Fourth grade photo

Though I was the queen of Valley Girl style in middle school, I unfortunately don’t have any photos of me in my jewelry. (How can that be?!)  Plastic beads in white, aqua, and pink were right up there with my painted clip-on earrings. Totally tubular, fur shuur.

Come high school, I had this weird idea that I was now “grown up” and needed to have more sophisticated jewelry. In my mind, this came in the form of a thin, gold chain, which I apparently wore in my school photos for the next three years. Given the size of my hair (yes, this is all natural!) I should have definitely stepped up the scale of the necklace, don’t you think? (side note: The boys used to bark and call me poodle with this hair…no fun!)  Although I was desperate for pierced ears, my father forbid it until I finished college. (another side note: I didn’t make it till the end of college with virgin ears, much to his chagrin.)

 

1983
1983

New Year’s Eve 1986 was extra-special for me, as one of my best friends, Leslee, came to visit. She had moved to Washington state after third grade, but we remained great pals. (And we still are to this day!) We thought we had it going on at a party in a friend’s garage, on either side of a cute boy. I loved my long pearls, which I wore knotted for a little sass. Love how Leslee was rockin’ the bolo tie! (She’s always been edgier than me!)

 

Amy, Larry, and Leslee
Amy, Larry, and Leslee

Off to UCLA I went, and that’s where I started making jewelry and selling it on campus and in a few shops in Los Angeles. I adored making the beaded earrings, and I really enjoyed helping people pick out just the right pair. Since my ears were newly pierced, it was all new and exciting for me.

 

selling my jewelry on Bruin Walk at UCLA
selling my jewelry on Bruin Walk at UCLA

Though I was most comfortable in my Birkenstocks and beachy attire, I also did some hair modeling. No matter what they did with my hair and make-up (and boy did they pile it on!), I still had to wear huge silver hoops and my favorite crystal, which I still have today. Silver hoops were my first pierced earrings I ever bought, and they remain a staple in my personal style.

 

1989
1989

Setting up my jewelry in my apartment senior year was so much fun for me. I turned my giant bulletin board into a display for my earrings and necklaces, and I had a tray of bracelets below. It gave me so much joy to look at every day, and I felt like I was in my own little boutique when I’d select my ensemble for the day.

 

My jewelry display, circa 1990
My jewelry display, circa 1990

After college, the 8 years I taught third grade were spent wearing a lot of wood cut-out jewelry, as you have read about in previous articles. But when I made the career switch to image consulting in 1999, I definitely upped my jewelry ante. I thought I had died and gone to heaven when I purchased these Tiffany & Co. mesh earrings by Elsa Peretti. I wore them for many years before I passed them on.

 

Holiday party in 2000
Holiday party in 2000

After the popularity of small-scale jewelry in the 1990’s, I was excited to see bigger, bolder designs emerge in the 2000’s. This turquoise necklace, purchased from a street vendor in NYC in 2001 seemed SO big at the time, but it was a perfect transition to a larger scale. (Now, it seems almost dainty!)

 

2001
2001

While at a glamorous girl’s weekend in Montecito in 2003, I borrowed this crystal necklace to wear with my Ralph Lauren rhinestone earrings. I felt like a princess!

 

2003
2003

After a long trip to Italy the summer of 2005, I returned oh-so-tan, and I thought I looked pretty cool in these chandelier earrings with turquoise drops in them. I think they only cost about $20, but they hit just the right note with the dress. Without the earrings, the outfit would not have felt complete.

 

2005
2005

Buying this amethyst lariat necklace by San Francisco designer Alana Leigh was a big moment for me. It felt like a substantial purchase, and I wore it a lot.

 

2006
2006

I went REALLY big for New Year’s Eve 2009, with this Elie Tahari necklace I won at a contest at Neiman Marcus.

 

New Year's Eve 2009
New Year’s Eve 2009

I started getting into layering necklaces and stacking bracelets around 2010. Here’s a shot which shows one of my initial attempts while in Copenhagen. (Great city!) Layering and stacking opened a whole new jewelry door for me, and that was likely one of the pre-cursors for me to start my blog less than a year later.

 

Copenhagen, 2010
Copenhagen, 2010

I know you’ve seen my whole jewelry life since then, so I won’t bother repeating. I would LOVE you to send me some images of you wearing your favorite jewelry throughout the years!! Send them to me at [email protected]. Thanks for coming along on this nostalgic ride with me–hope you enjoyed it!

 

My niece and I in our Swarovski Crystal tiaras at Disneyland, 2014.
My niece and I in our Swarovski Crystal tiaras at Disneyland, 2014.

 

Lydia Courteille: Designer

It’s not often I see a line which renders me speechless, but when I saw Lydia Courteille’s line at the Couture show, I was dumbstruck. This is something you’d see in a museum — certainly nothing like I’d ever seen in my day-to-day shopping. It’s completely fitting that her tag line on her website is “rare jewelry,” as that’s indeed what it is. And here I was, meeting Lydia and trying on her gems. Life is pretty darn amazing sometimes.

This Paris-based designer has that quintessential je ne sais quoi about her, and I was enchanted. The first ring I tried on was sublime. Here’s a couple different views.

lydia courteille ring
lydia courteille ring
Have you ever seen anything like it? The dimension and the strata of color had me twirling my hand around to appreciate its depths.

Rubellite, a rare red tourmaline, is currently her favorite stone, and she has a splendid collection utilizing it called “Scarlet Empress.” It’s inspired by the Russian Empress Catherine II, and she incorporates both fantasy and the 18th Century in her designs. Here’s an example from the group, showing the color and intricacy of the work in red-coated gold, rubies and spinel.

lydia courteille ring
In speaking with Lydia about her inspiration, she talked about everything from savoring time in a boat on the floating gardens of Xochimilco in Mexico to all the time spent in museums. Her travels have certainly brought a fantastical essence to her designs, as seen in this 3-part ring which she told me is, “magma on the sun.”

lydia courteille ring
I love how ahead of the curve she is. In fact, I think she may be one of the true visionaries in wearing one dramatic earring. Here, she showed me two different styles of “Chinese Kite” earrings, which are fab worn one at a time, with something simple on the other ear.

lydia courteille earrings
The sea is also a big inspiration, and one I can most definitely relate to. How lovely are these earrings, with adjoining seahorses.

lydia courteille earrings
Lydia told me she is always in search of stones. She puts them all into a big box, and when she feels she has enough, she lets creativity take over. She feels a strong “pull” and puts her own culture into her designs. She feels that “jewelry is a team story,” from the workshops to the PR team, and “success is a result of everyone.” I so appreciate how her passion was bursting forth during our interview. It was an immense pleasure meeting her.

amy roseveare and lydia courteille

Subtle Star Jewelry in Honor of The Fourth of July

It is true… back in the 90’s when I taught third grade, I had a BIG collection of holiday jewelry. I had wood cut-out necklaces and earrings for every occasion, and even some battery-powered pieces that my students loved. Now that I’m no longer working with little ones, I gave away my collection long ago, because let’s face it…it’s clearly not my personal style! But that’s not to say that you can’t find a more subtle way to celebrate with your jewelry. With the Fourth of July almost upon us, I thought it would be fun to explore options with a star motif. Granted, these would be good all year round, but extra special while watching fireworks burst overhead, don’t you think?

Zoe Chicco Diamond Star Cuff Bracelet

zoe chicco diamond star cuff bracelet
Sugar Bean Jewelry Star Stud Earrings

sugar bean jewelry star stud earrings
SHY by Sydney Evan Star Ring

shy by sydney evan star ring
Jennifer Zeuner Lake Star Lariat Necklace

jennifer zeuner lake star lariat necklace with diamond
Kismet by Milka 5 Star Ear Climber

kismet by milka 5 star ear climber
Aurelie Bidermann Silver Star Ring (also comes in gold)

aurelie bidermann silver star ring
Jennifer Meyer Star Pendant Necklace

jennifer meyer star pendant necklace
Nova Ear Climbers by Jules Smith

nova ear climbers by jules smith
Siena Jewelry Triple Star Diamond Ring

siena jewlery triple star diamond ring
SheBee Gem Sapphire Multi Star Ring

shebee gem sapphire multi star ring
Do you plan on wearing any festive jewelry this weekend? If so, definitely send me a photo. I wish you all a sparkling holiday!!

Blackbird And The Snow

I definitely took note of the earrings Carey Mulligan was wearing on the cover of Vogue in May. They were so pretty, a bit vintage looking, and just the right complement to the dress. Little did I know that a just over a month later, I’d be meeting Marie-Juliette Bird, the designer of these beauties.

blackbird and the snow May2015_Vogue
The line, Blackbird and the Snow, was showing at JCK and I was very excited to see it live. The pieces have a definite Victorian old-world aesthetic with a modern twist. These Celestial earrings were simply glowing, from the cabochon moonstones to the diamonds. And how unique is the display using an old picture frame?!

blackbird and the snow celestial earrings
These mesmerizing cabochons were also divine in these Full Moon rings. The one with a blue hue is a rare ceylon moonstone, alongside a lighter colored moonstone set in gold. Equally dreamy, don’t you think?

blackbird and the snow full moon rings
Marie-Juliette spent 8 years apprenticing in London for David Courts, who is known for creating the original Keith Richards skull ring. During her years abroad, she began collecting antique Victorian charms. These precious purchases now serve as the inspiration for her line, which is completely hand fabricated in the USA. She was wearing her current favorite piece, which is the Flying Swallows necklace with diamonds.

blackbird and the snow flying swallow necklace
I thought the Fancy Bird necklaces with a singular swallow were just darling — especially the turquoise one! I would totally layer that with other necklaces to create a nature-inspired mix.

blackbird and the snow necklaces
Nature is a driving force behind the line, and “…is an ode to the natural world; the pieces express a connection to the wilderness and a desire to immortalize elements -birds, insects, wings, stars, moons – that serve as the living, elemental poetry of our world.” The heavens are represented in these necklaces. The rosecut gems really make them glisten, just like the stars in the night sky.

blackbird and the snow necklaces
I couldn’t help but notice the sweet hoops she was wearing as well, with a turquoise bird gracing her lobe. It’s quite a clever design, as it would cover any elongated piercings you may have.

blackbird and the snow hoop earring
I was very curious about the name of this jewelry line. She explained that she sees her life as a tree, with different creative projects being different branches. Her band, Blackbird and the Storm is one branch, and her jewelry line is another. Creative to the core, this Boulder, CO-based artist is just beginning (2.5 in business now), and I can’t wait to see what she comes up with next. Thank you so much for your time and letting me try everything on!

Virtual Shopping Spree at Manika Jewelry in SF

On Saturday I popped into the city to meet Delphine Richagneux, the new CEO of Manika. Now as you may know, I’ve been a fan of Manika since they first opened on Maiden Lane back in 2006. Not only do they have a new CEO, but they have they moved to a chic space on Market St. in the Palace Hotel. Of course, while I was there I had to imagine that I once again had a bottomless wallet — what would I buy?? Here’s my five picks, in no particular order

Jenny Reeves Seafoam Cuff in oxidized silver, 18K gold, chrysocolla and diamonds

jenny reeves cuff
Alberian & Aulde opal ring

alberian & aulde opal ring
How great does it look paired with the two rings I was wearing? (by Zaiken and Arik Kastan)

alberian & aulde, zaiken, and arik kastan
Jamie Joseph grey moonstone necklace, because it’s perfect for layering

jamie joseph grey moonstone necklace
Kanwar Creations cabochon rings…couldn’t decide between the tanzanite or the spessartite garnet

kanwar singh rings
Mary Ray Cactus Drop earrings of gold and diamonds — so fun!

mary ray earrings
Of course, I could have had 20+ items on my list, but I had a limited amount of time. Great meeting Delphine, Kira and Jenny! If you’d like to get to know the store, then definitely come out for a fun event they’re having on Thursday, July 16, from 5-8. Click here for more details. I’ll be there fore sure!

amy roseveare and delphine richagneux
 

Jamie Joseph: Designer

When I think of Jamie Joseph, I think color! I envision handfuls of rings in every hue, as perfectly shown in this photo from their cool Instagram feed.

jamie joseph rings
At the end of one particular day at Couture, I briefly was introduced to Jamie and her husband, Jeremy, by Melissa Joy Manning. I promised to come back the following day for the full tour of the line. Though Jamie was off buying stones when I came back, (Jeremy said, “She is a stone hound!”) I was able to spend some quality time with Jeremy getting the whole backstory on them and the jewels.

It turns out this story goes way back, all the way to the University of Kansas, where they met when they were only 20 years old! Jamie was getting her degree in economics, though she managed to take a singular jewelry making class. When they embarked on a “destiny trip” they landed in Seattle. They traveled until everything felt right, and things just fell into place, from a job to a great place to live. Jamie, though, lasted only one week interning at Merrill Lynch, and she soon found her new path in jewelry. (I’m so glad she took that class in college!)

Studying at the Jewelry Arts Institute in NYC, Jamie really started developing her craft. All the meanwhile, Jeremy was busy with his woodworking. (Quite handy, as he built her bench and studio.) Back in the day, they would sell their wares (sterling silver dancing bear earrings and wooden wands) at Grateful Dead shows. Everything would sell out. Her earrings were a hot commodity.

grateful dead dancing bears
Fast forward to the 1990’s, and Jamie was spotted by a retailer, wearing a ring of her own design. He quickly sold all six rings she gave him, and that’s when things really started taking off. Soon, Jeremy found himself learning to cut stones. He told me that it was trial by fire — he started cutting Peruvian opal, and kept practicing until he got it right. For the past 13 years, Jeremy has been the full-time stone cutter for the line, and if I must say, he’s pretty darn fabulous at it.

This is the Dahlia ring, which is one of their signature styles. This particular one is a round hand-faceted carnelian with a bezel-set diamond, set in 14K gold on a sterling silver band. Jeremy commented that the diamond is the “beauty mark” on the ring. Adorbs!

jamie joseph dahlia ring

Though color is a powerful theme in their line, I was also (no surprise) drawn to the range of neutral shades. Neutrals are my vibe!

jamie joseph rings
The new collection they were showing features stones that have cracks through them, with artistic 22K gold detailing. I think they’re fabulous! Truly unique.

jamie joseph rings
They came up with this idea when a boulder opal he was cutting broke in half. (Yikes!) Apparently, there have been quite a few broken bits along the way, and they live in an African wooden bowl in their studio called “The Boneyard.”

jamie joseph  gem boneyard
They started turning these “mistakes” into amazing new designs. I think the back of the pieces are just as pretty.

jamie joseph ring, backside
And take a look at the necklaces as well.

jamie joseph necklaces
Speaking of necklaces, they also have a lovely collection of multi-prong twin teardrop lockets. They come in a range of stones. Here are a few — in rock crystal, pyrite, and lapis lazuli.

jamie joseph rock crystal locket necklace
jamie joseph pyrite and lapis lazuli twin teardrop lockets
I couldn’t resist trying on this Galaxy cuff with the dreamiest of opals.

jamie joseph galaxy opal cuff
By now, you may be VERY ready to see this line in person. Lucky for you, they sell at retailers across the globe. Click here to find a location near you. They also are represented in many online shops, if you prefer to shop from the comfort of your living room.

Thank you very much, Jeremy, for spending so much time with me and sharing the story behind the brand!

jeremy joseph and amy roseveare

West Coast Craft: San Francisco

Over the weekend, I had had the opportunity to attend West Coast Craft for the first time, held at Ft. Mason in San Francisco. According to their website the fair is, “…a craft and design show featuring carefully selected designers, artists, and crafts people inspired by the mood and aesthetics of the West Coast lifestyle. Cool but sunny, laid-back yet innovative, they represent the best of West Coast craft.”

west coast craft
The booths ranged from hand-carved spoons to eco-friendly clothing to jewelry(!) to surfboards and more. I was most definitely surrounded by the craftiest hipsters of the Bay Area. Was I hip enough to be here?! Not so sure…

Though when I spy a jewelry booth, there’s nothing else in my mind except seeing the line. The first one I encountered was Gabriela Artigas, who I’ve been following on Instagram for quite some time. It’s always fun to see things in person that you’ve only seen in a little photo on your phone. Her designs are clean, current, and edgy.

gabriela artigas jewelry
gabriela artigas bracelet
Strolling along the first row, I was also loving the necklaces with horsehair tassels by Faye Kendall.

faye kendall necklaces
faye kendall necklaces
I had to stop and try on these brass, quartz, and crushed pyrite cuffs by Dea Dia.

dea dia bracelets
Meeting Corey Egan in person was definitely a highlight of the show, as I’ve been following her online for quite some time.

cory egan necklaces
cory egan rings
I was also completely in love with the hair pins by her neighbor, Kirsten Muenster.

kirsten muenster hair pins
kirsten muenster hair pin
There were so many talented artists displaying their wares. After two laps around the show, I decided I had to go home with this set of stacking bowls by Portland artist, Relm Studios. It’s been quite a while since I’ve added any decor to my little apartment, and I smile when looking at them.

relm studios stacking bowls
If you want to check out this fair, it’s held twice a year in San Francisco, so be sure to check their website for show information.

Atelier Gigi: Jewelry Concierge

You may be asking yourself, “What’s a jewelry concierge?” I was wondering the same thing as I headed to meet Gigi Gruber for lunch in downtown San Francisco last week. Was she a designer? Was she a goldsmith? I was unclear. Well after a delightful meeting, I was really excited about Gigi’s talent and business model. I think it’s one that you’ll find intriguing as well. Here, Gigi answers questions that will help explain how she brings beautiful jewelry to her clients.

 

Gigi from Atelier Gigi
Gigi from Atelier Gigi

I know that you have a long history in the jewelry business. Can you tell me about that?

I’ve been designing and working one-on-one with clients for over 15 years now. Like many other designers, I entered the business through the wonderful and (relatively) inexpensive world of beads. I’ve trained at the Revere Academy and other well-known schools, and I’ve been lucky enough to have had some amazing mentors along the way. My first fine jewelry job was at PAVÉ in Berkeley, and it was a fantastic training ground. After 5 years at PAVÉ, I became the Director of Design and Sales at Kathleen Dughi in Mill Valley. This position afforded me an amazing opportunity to design for some very experienced shoppers who had the taste and budget to select only the finest things. Kathleen Dughi has strong ties to Wilkes Bashford (now owned by Mitchell’s), and my designs were sold to prominent clients of theirs as well.

willie brown in kathleen dughi ring
I’m SO intrigued by the whole concept of a jewelry concierge. Since you’re not actually making jewelry yourself, can you please tell me about your process when working with clients?

After a few years of goldsmithing, I realized it would take me a decade (or two!) to get to a point where I could make the level of work I expect from others. My natural talents in this field are designing and helping others actualize their jewelry aesthetic into a functional piece of art, so I decided to focus on my strengths. I have a detailed description of my process on my website, but in general, it goes like this:

1. A client finds me through a referral, my website, Yelp!, etc. We meet at my office, or I meet them at a location of their choosing. (This is where the concierge part of my business comes in.)
2. The client shares their ultimate end goal with me. (For example, a custom engagement ring for her heirloom diamond)
3. I get to know the client’s needs and aesthetic through a series of explorative questions and photo sharing.
4. I develop three design concepts to review and tweak until one is selected.
5. I manage the project through all stages of fruition, beginning with the determination of the right person (or people) to craft each piece and ending with my stamp of approval and the presentation to my client.

Do you have any photos that show before/after?

I thought you’d never ask! 😉

atelier gigi sketch
atelier gigi ring
atelier gigi sketches
atelier gigi ring
atelier gigi ring
atelier gigi sketch
atelier gigi earrings
What do you find is the most challenging aspect of your business? The most rewarding?

As every one of my designs is one of a kind, it’s fairly difficult to take best practices from one project and apply them to the next one. In addition, I tend to attract many clients who don’t know what they want, they just know they haven’t found it yet. My former career as a trainer and coach comes in handy here, as I have a lot of patience and empathy for those who need a lot of hand holding.

The most rewarding thing for me is to see the look on my client’s face when they see their piece for the first time. I often witness tears of joy and get lots of hugs too! 🙂

How can people get in touch with you who’d like to work with you?

I am available via phone (510) 919-3241, e-mail ([email protected]), and my website (ateliergigi.com). I also have a blog and I’m working on becoming more active on Instagram, Facebook, Twitter, and Pinterest. Oh, and check out my Yelp! reviews, which I’m thrilled about.

Thank you so much, Gigi, for meeting with me and sharing your business with my readers!